Things of interest to Bill Heyman

Copywriting tips to hang on your wall: 1. Don't sell. Help the customer transform. 2. Ditch formal ...

Saved Feb 1, 2025

Shared by Nicolas Cole 🚢👻 @Nicolascole77 on X

Copywriting tips to hang on your wall: 1. Don't sell. Help the customer transform. 2. Ditch formal language. Be simple. 3. Be a painkiller, not a vitamin. 4. Speak to 1 person—not "everyone." 5. Emphasize benefits, not features. 6. Share 1 shocking stat. 7. Be clear, not clever.

Copywriting tips to hang on your wall: 1. Don't sell. Help the customer transform. 2. Ditch formal language. Be simple. 3. Be a painkiller, not a vitamin. 4. Speak to 1 person—not "everyone." 5. Emphasize benefits, not features. 6. Share 1 shocking stat. 7. Be clear, not clever.