Three options for starting a business: 1) Solve a problem better than others (execution risk) 2) S...

Saved Mar 19, 2025

Shared by Alex Hormozi @AlexHormozi on X

Three options for starting a business: 1) Solve a problem better than others (execution risk) 2) Solve a problem no one knew existed (product-market risk) 3) Solve a problem everyone knows about but is hard to solve (technical risk) Surest money in 1. Biggest money in 2 & 3.

Three options for starting a business: 1) Solve a problem better than others (execution risk) 2) Solve a problem no one knew existed (product-market risk) 3) Solve a problem everyone knows about but is hard to solve (technical risk) Surest money in 1. Biggest money in 2 & 3.

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