Things of interest to Bill Heyman

Writing on Twitter taught me that how you say something is just as important as what you say. “Best ...

Saved May 29, 2025

Shared by David Perell @david_perell on X

Writing on Twitter taught me that how you say something is just as important as what you say. “Best idea wins” sounds compelling, but it ain’t true. Comedians win. Storytellers win. Marketers win. Substance needs style to pierce the culture.

Writing on Twitter taught me that how you say something is just as important as what you say. “Best idea wins” sounds compelling, but it ain’t true. Comedians win. Storytellers win. Marketers win. Substance needs style to pierce the culture.