byteCoderyou don't suck at sales, you just never read: - Dixon & Adamson's CEB study proving relationshi
you don't suck at sales, you just never read: - Dixon & Adamson's CEB study proving relationship building is the worst approach - Rackham's 35,000 sales calls research on what actually closes deals - Kahneman & Tversky's 1979 prospect theory on loss aversion - Tversky &